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Read more about the article The Power of Secondary Action Rate in Mobile Advertising

The Power of Secondary Action Rate in Mobile Advertising

Post published:December 10, 2015
Post category:Mobile Advertising
Post author:Alvin
Post last modified:October 30, 2020

There is a buzz in the mobile advertising world these days. And it is that the metric called click-through (CTR) simply isn't enough for mobile campaigns. What makes more sense is a term called SAR—Secondary…

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Read more about the article The What, Why and How of Social Rich Media for Mobile Marketing

The What, Why and How of Social Rich Media for Mobile Marketing

Post published:December 5, 2015
Post category:Rich Media
Post author:Alvin
Post last modified:October 30, 2020

One of the most powerful digital marketing tools today is to leverage on users' personal time (and space) by using social media platforms and mobility. By enhancing the said experience with extremely compelling rich media…

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