There are many reasons why advertisers are still using 3rd party ad server (also known as advertiser-side server) to run ad campaigns. An ad server is where advertisers upload and track ads as it goes…
Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely one of the most effective means to reach out to your potential customers. IAB’s internet…
Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential…
In the past, digital ads were bought and sold in a manual manner by real people; publishers and ad buyers. This method of buying digital ads was not only expensive and unreliable, but in some…
If you measure ad impressions based on how many are displayed, you will know that doesn't tell whether they have seen your ad. It happens when there's banner blindness or when your ads are served below…
The definition and purpose of DSP and SSP is something that many marketers find challenging to understand. Unfortunately, the results on the internet can be a bit complex, and after research, you feel like you…
Thanks to technology, the world feels like a small place now. Businesses can now collect data in all their departments and make accurate decisions. Business strategies, marketing, advertising, and other factors in businesses solely depends…
Whether or not Facebook is a DSP, is a high sort question by advertisers. And yes, Facebook’s Ads manager can be termed as a Demand Side Platform. What is a DSP? A demand-side platform is…
Blog post updated on Jan 27, 2016. Over the years, mobile native apps usage has been increasing while mobile web surfing declines. Mobile apps now accounts for 86% of media time on mobile.* But to…
