Television advertising is a promising industry that has changed continuously throughout history due to the rapid growth of digital capabilities. To successfully launch an advertising company, first, one must choose the right place to broadcast…
Do you know which advertising methods are better for your website? Let's face it: there are so many options to choose from when you're trying to decide which type of advertising is right for your…
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker's report mid of this year, 29% Of people’s daily screen time…
If you measure ad impressions based on how many are displayed, you will know that doesn't tell whether they have seen your ad. It happens when there's banner blindness or when your ads are served below…
HTML5 ads have changed display advertising entirely it has come a long way since the days of flash ads. It offers a set of interactive content, that works universally across any platform (website or app)…
An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve ad creatives from an ad server to DSP (Demand-Side Platforms), ad networks or directly on sites & apps. There are…
Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to 70% of their ad spend - without them even realising it. As an advertiser, you need to take extra steps…