How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that it's for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers,…
What is VAST & VPAID and Why is it Important for Video Advertising
Studies have shown that video ads are the most effective medium of advertising when compared to other forms. Check out these stats: 58 % of the customers have reported that video ads helped to reinforce…
How Does Video Ad Serving Work?
How does video ad serving work and what factors make the best video ad server? Video advertising is one of the most effective ad formats used in display advertising. Even more so, on mobile platforms…